The Commercial Growth Partner for Healthcare Technology
We help PE/VC-backed healthcare technology companies diagnose what's broken in their GTM, build the commercial foundation to fix it, and get investor-ready when the time comes.
→ SEE HOW WE WORK$175M+
Healthcare deals closed across health systems & payers including software, services, and devices
$7M→$54M
Scaled from Series A to IPO
$275M+
Helped raise for Series A–C startups over the last 3 years
16yrs
Healthcare commercial leadership across sales, marketing and strategy
JUST A FEW OF OUR CLIENTS
HOW WE WORK
Two ways to engage. Both built for operators.
We're not the firm that bills you for six months of "discovery" and hands you a PDF. No rolling retainers. No 90-slide decks that collect dust. We scope it tight, build the actual systems, and hand you something your team can execute on Monday morning.
The GTM Sprint
A 4-week strategic deep dive that delivers clarity on what's working, what's broken, and what to prioritize next. Custom deliverables. Executive-ready roadmap.
COMMERCIAL GROWTH
$10,000
Best For Series A+ CEOs and commercial leaders navigating growth plateaus, leadership transitions, or the need to show the board a credible path to pipeline targets.
- Full GTM audit across sales, marketing, strategy, content, and product
- Buyer persona development & ICP refinement
- Competitive analysis & positioning
- Go-to-market playbook with 90-day execution roadmap
- Updated pitch deck narrative & sales enablement assets
FOR OPERATORS
CUSTOM PRICING
Series A/B CEOs prepping for raise, PE firms evaluating portfolio company narratives, and investment bankers who need deal-ready commercial materials.
- Full narrative architecture — commercial story, market positioning, and growth thesis
- PE-grade intro deck & expanded pitch deck — fully designed and branded to your organization
- Custom data visualization & financial modeling integrated into the narrative
- Investor positioning & commercial due diligence prep
- Data room strategy & support
Investor Readiness
PE-grade narrative architecture and investor materials for founders preparing to raise, PE portfolio ops teams optimizing assets, and bankers sourcing deal support.
WELCOME!
Meet Brett Jansen
Over $175M in healthcare deals closed across health systems and payers, spanning software, services, and devices. Helped raise over $275M for Series A–C startups over the last three years. Scaled a company from $7M to $54M through IPO. 16 years of commercial leadership building and fixing go-to-market systems across the full funnel.
Brett leads every Health Tech House engagement. She brings deep expertise across value-based care, digital health, AI, SaaS, and tech-enabled care models — advising founders and scaling high-performance teams across sales, marketing, and product.
learn more →
WHAT OUR CLIENTS ARE SAYING...
We show up when it matters most.
Bridge the gap between product and marketing to accelerate GTM...
"Brett has a rare gift for bridging the gap between product technology and marketing teams. Her ability to translate our complex AI capabilities into compelling market narratives was exactly what we needed to accelerate our go-to-market efforts. Her market insight around the healthcare ecosystem, combined with her natural ability to connect with people, made her not just an outstanding marketing strategist but a true partner in our success."
Chief Product & Technology Officer | AI-Enabled Healthcare Platform
Get a rare blend of executive-level strategy and hands-on execution.
"Brett brings a rare blend of executive-level strategy and hands-on execution. She knows how to get results, leading with clear vision, sharp instincts, and a bias toward aligning teams and driving outcomes. What sets her apart is how deeply she's leaned into AI to create leverage and unlock speed, embedding intelligence directly into go-to-market engines. She's at the forefront of defining what modern GTM enablement looks like in the AI era. Simply put, Brett is helping rewrite the playbook."
Co-Founder | Series A Startup
An extraordinary exercise in clarity, focus, and seeing the big picture.
"Brett brings a deep level of expertise, a no-nonsense attitude, and a deep wealth of experience to help us work through some of our most challenging problems. I treasure our relationship and look forward to working with her more in the future."
FORMER SVP | Optum
Rebuilt the marketing department from the ground up during a complete leadership transition...
"Brett stepped in during a complete reset of our Commercial and Marketing leadership and became a one-woman marketing department. She rebuilt our marketing function from the ground up with a rare combination of strategic insight, creative execution, and project management that elevated our brand and accelerated our go-to-market momentum. She delivered meaningful impact and laid a foundation that enabled us to quickly scale and achieve exceptional results."
Chief Customer & Transformation Officer | Series-C RCM Company
AI-accelerated. Operator-led. Built for healthcare.
You don't need more noise.
You need a GTM partner who shows up with clarity and results.
Free Diagnostic
Seven signs your commercial engine is stalling, and what your board is already thinking about it.
Pipeline looks healthy in aggregate. Win rates are "fine." But something isn't converting. This diagnostic walks you through the seven patterns we see in healthcare technology companies between $10M and $50M in revenue. The ones boards notice before leadership does.
